ABOUT US

Jewellery is so much more than just something pretty to wear. It is an expression of who you are, it represents love, confidence, status, and memories. It is sentimental and has personal meaning, it signifies commitment, it marks special occasions and is a reminder of the people we love and sometimes even the people we’ve lost.

How extraordinary, that something so small can represent so much!

 

At Alloy Jewellery Gallery we create jewellery with meaning, a celebration of YOU, and of LIFE. We believe in quality, individuality, passion and creating beautiful jewellery that can last a lifetime.

We have exciting new collections in development, all with stories of their own. To stay in the loop, follow us on Facebook or Instagram and subscribe to our mailing list for inside info, special offers and sneak previews of new products.

We are proud to launch our first ready-to-wear collection, BEAUTIFULLY FLAWED™. The collection represents a little bit of rebellion against notions of perfection and a whole lot of bravery and self-acceptance. A one-of-a-kind range of jewellery to inspire confidence and courage to be yourself. Be flawed. Be your own kind of beautiful!

Read more about the BEAUTIFULLY FLAWED™ collection

MEET THE ALLOY JEWELLERY GALLERY FOUNDER

EDNA DE BRUYN

B-Tech Jewellery Design & Manufacture (University of Johannesburg)

Designer - Jeweller - Lover of Beautiful Things - Creative Spirit - Vibrant Red-head

I absolutely love what I do, design is my passion. I put my heart and soul into my work. It is incredibly rewarding, given the disposable world that we live in, to create meaningful objects that will be cherished for a lifetime.

 

After twenty years of specialization in custom engagement rings the rebel in me wanted to explore the complete opposite of the perfection normally associated with diamond engagement rings, resulting in my first ready-to-wear collection, BEAUTIFULLY FLAWED™.

We live in a world that places huge value on flawlessness - if you don't look or act perfectly, you're not worth it.

BEAUTIFULLY FLAWED™ is for women like us – striving to accept ourselves as we are, not how we are told to be.

The collection is very close to my heart, and I dedicate it to those of us who struggle with our imperfections and not-good-enough monsters.

The collection will continue to grow and evolve, the best is yet to come!

CONSULTATIONS AND ENQUIRIES

If you have any questions or to book an appointment, contact me below.

  • Alloy Jewellery Gallery is a pround member of the Jewellery Council of South Africa